about
my story
With over a decade of experience in print, retail design, and global campaign development, I currently lead a team of designers within the luxury cosmetics industry, overseeing visual executions across retail environments, POS systems, and international Out-of-Home campaigns. Alongside leadership responsibilities, I collaborate closely with marketing, interior design, and innovation teams to develop visual concepts that elevate brand presence and customer experience. My work combines strategic thinking with hands-on creative development, bridging concept and execution.
styling process
I am a visual storyteller driven by the power of concept, image, and atmosphere. My career began in fashion print design and evolved into luxury branding, where I developed a strong foundation in translating brand vision into compelling visual experiences. Today, I focus on concept creation, spatial storytelling, and large-scale visual ideas that connect brands with people in memorable ways. I am most inspired when researching, building narratives, and transforming ideas into tangible visual worlds.
experience
My visual language blends refined minimalism with strong conceptual storytelling. I focus on creating atmospheres that feel both contemporary and timeless, using composition, materiality, typography, and imagery to build cohesive visual narratives. Whether designing spatial experiences, campaign visuals, or printed matter, my approach centers on clarity, emotional impact, and meticulous detail—ensuring each project communicates a distinct and memorable identity.